As buzzy beauty brand 111SKIN adds bodycare to its impressive offerings, we asked founder Dr. Yannis Alexandrides for an inside look.
Dr. Yannis Alexandrides
This brand was born out of your practice. Can you share a bit about the origins of the brand?
Back in 2004, I was looking to create a healing skincare product to meet the reparative needs of my patients post-operation. I collaborated with leading Bulgarian biochemical engineers who were experts in reparative properties of NAC. We joined forces with them to create the groundbreaking skincare formula NAC², which became the key component in our first product, the Dramatic Healing Serum. Following the success of this product, I created luxury skincare brand 111SKIN to ensure my patients—no matter where they were—had access to products that could preserve and protect the complexion. 111SKIN is surgically inspired and scientifically led and is an extension of my work as a surgeon. The medically derived delivery systems harness my surgical knowledge to deliver and replicate the in-clinic treatments at 111 Harley St. from home.
How is the line powered by innovation?
At 111SKIN we are very proud of our methods of formulating new products. We believe that continued research; being at the forefront of innovation; and utilizing new, safe and powerful ingredients is the DNA of our brand. Every single product in the range is a response to patients’ needs and based on feedback we receive from consumers or patients I see in my clinic. When you are a practicing surgeon, it’s very hard not to keep innovating. I see hundreds of clients per week and each one is a beauty connoisseur. For this reason, 111SKIN not only keeps up with aesthetic trends, but often outpaces them. We’re continuously innovating, and I see it as a duty to develop a product for any skin concern that we don’t already have an answer for.
You employ both cryo and heat in your treatments. Any recommendations for those who can’t make it to London for treatments?
Our Regenerative Collection is inspired by our London-based 111CRYO/HEAT Cryotherapy and biohacking technology. The products within the collection are designed to energize and revitalize dull, tired-looking skin. They use ATP and ATP-stimulating ingredients to mimic the refreshing and detoxifying effects of extreme cold on the skin. Hero products from the collection include the Sub-Zero De-Puffing Face Mask, which effectively de-puffs the complexion and reinvigorates tired skin.
Tell us about some of the latest launches and innovations.
Our latest launches include our trio of Beauty Doses, which are formulated to optimize the skin’s ecosystem. They synchronize science with wellness to deliver total skin transformation from within. The Beauty Doses are inspired by my 20-plus years of surgical, medical and aesthetic expertise. I have always recognized the gut and skin connection; both are densely vascularized and richly innervated, with a bidirectional relationship between the two. The gut is, after all, often referred to as ‘the second brain.’ Supplements, through their oral bioavailability, nourish our cellular ecosystem via their bioactive compounds, supporting the skin’s homeostasis, health and function.
What can we expect next from the brand in the future?
This year marks a decade since 111SKIN launched in London. We have since expanded with over 60 products and garnered an international presence, positioned in some of the world’s leading luxury spaces, including distinguished department stores, e-commerce and independent retailers, as well as spas and hotels. There is so much still to achieve with 111SKIN and our professional treatment centers around the world. I look forward to taking unique skin health experiences to our clients to support greater skin confidence. We also have very exciting new products launching in September—the Celestial Black Diamond Essence, and our first-ever consumer body offering, the Celestial Black Diamond Body Cream. These two products harness a potent diamond structure to provide protective anti-aging actives to the skin.
Photography by: PHOTO COURTESY OF BRAND
