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Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

CityCenterDC has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around CityCenterDC among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads.

The program also includes traditional print advertising, promoting CityCenterDC to our affluent, sophisticated, and culturally astute readers.

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Digital Program

Modern Luxury will work in consultation with CityCenterDC to create and promote engaging online content. The program will run for 12 months and will consist of the following:

Sponsored Content

Capitol File will produce custom content relating to CityCenterDC. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- Event Wrap: Everything Happening at CityCenterDC This Month   
- Get Your Holiday Shopping Done In Style at CityCenterDC
- Luxury Shopping Guide: Everything You Need To Know About CityCenterDC

Each content piece will include a custom call to action to drive readers to the CityCenterDC website.

ROS Advertising

Modern Luxury will provide ROS advertising to CityCenterDC, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).

Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the CityCenterDC website to drive traffic.

Dedicated Email Blasts

CityCenterDC will receive dedicated eBlasts sent to Capitol File's magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates. 

Monthly e-Newsletter Promotion

Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. CityCenterDC will receive a promotional edit pieces. Promo edit can promote select sponsored content pieces or general brand awareness for CityCenterDC.

Social Media Promotion

Capitol File will promote CityCenterDC sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.

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Spreads in Capitol File

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Capitol File ensure the CityCenterDC brand message is delivered to our affluent, sophisticated and culturally-astute readers.

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PACKAGE & DELIVERABLES

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TIER 1

PRINT

March - Full page
September - Full page

DIGITAL
 
- 2 dedicated eBlasts 
- 2 social posts

Digital assets to be activated at any point during 12 month timeframe at CityCenterDC's discretion 

TIER 1 PACKAGE COMMITMENT: $10,000

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TIER 2

PRINT

March - Full page
September - Full page 

DIGITAL
   
- 1 sponsored post receiving prime placement in the homepage rotator 
- 1 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250 
medium rectangle, 300x600 half page, and 728x90 interstitial) 
- 1 dedicated eBlast 
- 1 eNewsletter placement 
- 2 social posts 

Digital assets to be activated at any point during 12 month timeframe at CityCenterDC's discretion

TIER 2 PACKAGE COMMITMENT: $15,000 

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

- Annual Household Income of $200,000 or More

- Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews

- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers,  7,500 Facebook likes, and 8,400 Instagram followers.

- We also have a strong email marketing platform, with 5,500 opt-in email addresses.

Architecture

- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE MODERN LUXURY VISITOR

 

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For more information on this exciting opportunity contact  

Meredith Merrill - Publisher, Capitol File  
mmerrill@modernluxury.com   
202.422.7139