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Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Compass has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around Compass properties among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads for Compass. The program also includes traditional print advertising, promoting Compass to our affluent, sophisticated, and culturally astute readers.

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Digital Program

Modern Luxury will work in consultation with Compass to create and promote engaging online content. The program will run for 3 months and will consist of the following:

Custom Landing Page Promoting 'Home of the Month' Series

Modern Luxury will produce a custom landing page related to Compass and Washington, D.C properties, entitled "Home of the Month'. This custom page can feature property information, video content, neighborhood/lifestlye guide, and custom signup links promoting the property or development.

Sponsored Content

Modern Luxury will produce custom content relating to Compass properties and Washington D.C. real estate. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- The Best Neighborhoods For Young D.C. Professionals  
- Where to Buy Your Next Home in D.C.  
- First-Time Buying Tips for Millennial Home Owners in D.C.

Each content piece will include a custom call to action to drive readers to the Compass, D.C. website.

ROS Advertising

Modern Luxury will provide ROS advertising to Compass, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).

Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the Compass website to drive traffic.

Social Media Promotion

Modern Luxury will promote Compass landing pages and sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.

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BELOW, FROM LEFT: SPONSORED CONTENT, HOMEPAGE ROS ADVERTISING, , SOCIAL MEDIA PLACEMENT

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Spreads in Capitol File

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Capitol File ensure the Compass brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

March - Full page 
May/June - Full page
October - Full page

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PACKAGES & DELIVERABLES

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Tier 1  

DIGITAL
- 3 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250 
medium rectangle, 300x600 half page, and 728x90 interstitial) 
- 3 sponsored posts receiving prime placement in the homepage rotator (1/month)
- 3 social posts

Digital commitment: $15,000 ($5,000/month)

PRINT
January/February - Full page ($4,000)
March - Spread ($10,000)
May/June - Full page ($4,000)

Print commitment: $18,000


TOTAL TIER 1 COMMITMENT: $33,000

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Tier 2  

DIGITAL
- 1 custom landing page (updated at frequencies to be discussed with client) running for duration of the program
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250 
medium rectangle, 300x600 half page, and 728x90 interstitial) 
- 6 sponsored posts receiving prime placement in the homepage rotator (2/month)
- 6 social posts

Digital commitment: $27,500 ($4,600/month)

PRINT
March - Full Page ($4,000)
May/June - Full page ($4,000)
October - Full page ($4,000)

Print commitment: $12,000


TOTAL TIER 2 COMMITMENT: $39,500

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OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

- Annual Household Income of $200,000 or More

- Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews

- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers,  7,500 Facebook likes, and 8,400 Instagram followers.

- We also have a strong email marketing platform, with 5,500 opt-in email addresses.

Architecture

- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE MODERN LUXURY VISITOR

 

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For more information on this exciting opportunity contact  

Meredith Merrill - Publisher, Capitol File  
mmerrill@modernluxury.com   
202.422.7139