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Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Inova Health Foundation has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around Inova Health Foundation among our engaged online audience, while simultaneously driving traffic to the foundation's website and generating high quality leads.

The program also includes traditional print advertising, promoting Inova Health Foundation to our affluent, sophisticated, and culturally astute readers.

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Digital Program

Modern Luxury will work in consultation with Inova Health Foundation to create and promote engaging online content. The program will run for 6 months and will consist of the following:

Sponsored Content

Capitol File will produce custom content relating to Inova Health Foundation. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- Giving Back: How Inova Health Foundation Is Saving Lives    
- How Innovative Research At Inova Health Foundation Is Helping To Cure Disease 
- Why Healthcare Is Moving To Patient-Centric Care

Each content piece will include a custom call to action encouraging readers to visit and donate via the Inova Health Foundation website.

ROS Advertising

Modern Luxury will provide ROS advertising to Inova Health Foundation, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).

Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the Inova Health Foundation website to drive traffic.

Monthly e-Newsletter Promotion

Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. Inova Health Foundation will receive a promotional edit pieces. Promo edit can promote select sponsored content pieces or general brand awareness for Inova Health Foundation.

Social Media Promotion

Capitol File will promote Inova Health Foundation sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.

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Spreads in Capitol File

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Capitol File ensure the Inova Health Foundation brand message is delivered to our affluent, sophisticated and culturally-astute readers. As an added-value bonus, Inova Health Foundation will receive post-event coverage of 2018 events in our "Invited" section, recapping luxury events in the D.C. area. 

Edit calendar

Jan/Feb - Spread   
March - Spread    
May/June - Spread  
July/August - Spread    
September - Spread   
October - Spread   
November - Spread   
December - Spread

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PACKAGE & DELIVERABLES

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PRINT 
Jan/Feb - Spread - $8,000
March - Spread - $8,000
May/June - Spread - $8,000
July/August - Spread - $8,000
September - Spread - $8,000
October - Spread - $8,000
November - Spread - $8,000
December - Spread - $8,000

Print commitment: $64,000

DIGITAL 
- 6 sponsored posts receiving prime placement in the homepage rotator
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 6 eNewsletter placements
- 6 social posts

All digital assets to be activated at any point during 6 month timeframe at Inova Health Foundation's discretion 

Digital commitment: $20,000 


TOTAL COMMITMENT: $84,000 

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

- Annual Household Income of $200,000 or More

- Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews

- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers,  7,500 Facebook likes, and 8,400 Instagram followers.

- We also have a strong email marketing platform, with 5,500 opt-in email addresses.

Architecture

- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE MODERN LUXURY VISITOR

 

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For more information on this exciting opportunity contact  

Meredith Merrill - Publisher, Capitol File  
mmerrill@modernluxury.com   
202.422.7139