Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
Liljenquist & Beckstead Jewelers has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around Liljenquist & Beckstead Jewelers among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads. The program also includes traditional print advertising, promoting Liljenquist & Beckstead Jewelers to our affluent, sophisticated, and culturally astute readers.
Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern,
edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.
Spreads in Capitol File ensure the Liljenquist & Beckstead Jewelers brand message is delivered to our affluent, sophisticated and culturally-astute readers.
Jan/Feb - Full page premium positioning
March - Full page premium positioning
May/June - Cover 4
July/August - Full page premium positioning
September - Full page premium positioning
October - Full page premium positioning
November - Full page premium positioning
December - Cover 4
Modern Luxury will work in consultation with Liljenquist & Beckstead Jewelers to create and promote engaging online content. The program will run for 12 months and will consist of the following:
Modern Luxury will produce custom content relating to Liljenquist & Beckstead Jewelers. Our online editors will work closely with your team to develop topics that are in line with
your marketing goals and objectives. Possible topics could include (but are not limited to):
- Tips For Buying The Perfect Engagement Ring
- Jewelry Perfect To Wear For [Holiday/Season]
- First-Time Buying Tips for High End Jewelry
Each content piece will include a custom call to action to drive readers to the Liljenquist & Beckstead Jewelers website.
Capitol File will provide Liljenquist & Beckstead Jewelers ROS advertising, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).
Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the Liljenquist & Beckstead Jewelers website to drive traffic.
Liljenquist & Beckstead Jewelers will receive dedicated e-blasts sent to Capitol File magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.
Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. Liljenquist & Beckstead Jewelers will receive a promotional edit piece in every newsletter for the year. Promo edit can promote select sponsored content pieces or general brand awareness for Liljenquist & Beckstead Jewelers.
Capitol File will promote Liljenquist & Beckstead Jewelers sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.
CLOCKWISE FROM TOP LEFT: SPONSORED CONTENT, HOMEPAGE ROS ADVERTISING, SOCIAL MEDIA
PLACEMENTS, ENEWSLETTER, EBLAST
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PRINT
Jan/Feb - Full page premium positioning - Co-op. $8,000
March - Full page premium positioning - Co-op. $8,000
May/June - Cover 4 - Co-op. $10,000
July/August - Full page premium positioning - Co-op. $8,000
September - Full page premium positioning - Co-op. $8,000
October - Full page premium positioning - Co-op. $8,000
November - Full page premium positioning - Co-op. $8,000
December - Cover 4 - Co-op. $10,000
Print commitment: $68,000
DIGITAL
- 6 sponsored posts receiving prime placement in the homepage rotator
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 6 dedicated eBlasts
- 12 eNewsletter placements
- 6 social posts
All digital assets to be activated at any point during 12 month timeframe at Liljenquist & Beckstead Jewelers's discretion
Digital commitment: $25,000
TOTAL COMMITMENT: $93,000
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
- Annual Household Income of $200,000 or More
- Income-Producing Assets of $750,000 or More
- Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews.
- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers, 7,500 Facebook likes, and 8,400 Instagram followers.
- We also have a strong email marketing platform, with 5,500 opt-in email addresses.
- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For more information on this exciting opportunity contact
Meredith Merrill - Publisher, Capitol File
[email protected]
202.422.7139
