Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
TTR Sotheby's International Realty has the opportunity to own a custom online campaign on the Capitol
File website featuring strategic and targeted digital assets. The program will serve to generate awareness around TTR Sotheby's International Realty properties among our
engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads.
The program also includes traditional print advertising, promoting TTR Sotheby's International Realty to our affluent, sophisticated, and culturally astute readers.
Modern Luxury will work in consultation with TTR Sotheby's International Realty to create and promote engaging online content. The program will run for 12 months and will consist of the following:
Capitol File will produce a custom landing page related to TTR Sotheby's International Realty and Washington, D.C properties, entitled "Home of the Month'. This custom page can feature property information, video content, neighborhood/lifestlye guide, and custom signup links promoting the property or development.
Capitol File will produce custom content relating to TTR Sotheby's International Realty properties and Washington D.C. real estate. Our online editors will work closely
with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):
- The Best Neighborhoods For Young D.C. Professionals
- Where to Buy Your Next Home in D.C.
- First-Time Buying Tips for Millennial Home Owners in D.C.
Each content piece will include a custom call to action to drive readers to the TTR Sotheby's International Realty website.
Modern Luxury will provide ROS advertising to TTR Sotheby's International Realty, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).
Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the TTR Sotheby's International Realty website to drive traffic.
TTR Sotheby's International Realty will receive dedicated eBlasts sent to Capitol File's magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.
Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. TTR Sotheby's International Realty will receive a promotional edit pieces. Promo edit can promote select sponsored content pieces or general brand awareness for TTR Sotheby's International Realty.
Capitol File will promote TTR Sotheby's International Realty sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.
ABOVE: CUSTOM LANDING PAGE
BELOW, FROM LEFT: SPONSORED CONTENT, HOMEPAGE ROS ADVERTISING , SOCIAL MEDIA PLACEMENT, DEDICATED EBLAST, ENEWSLETTER
Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern,
edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.
Spreads in Capitol File ensure the TTR Sotheby's International Realty brand message is delivered to our affluent, sophisticated and culturally-astute readers.
- 1 custom landing page (updated at frequencies to be discussed with client) running for duration of the program
- 12 sponsored posts receiving prime placement in the homepage rotator
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 6 dedicated eBlasts
- 12 eNewsletter placements
- 12 social posts
All digital assets to be activated at any point during 12 month timeframe at TTR Sotheby's International Realty's discretion
Digital commitment: $40,000
Jan/Feb - Full page premium positioning - $4,500
March - Full page premium positioning - $4,500
May/June - Full page premium positioning - $4,500
July/August - Full page premium positioning - $4,500
September - Full page premium positioning - $4,500
October - Full page premium positioning - $4,500
November - Full page premium positioning - $4,500
December - Full page premium positioning - $4,500
BONUS page in December issue
(2) opportunities to be included in Capitol File's 'Invited' party page
(2) Capitol File media sponsorship for philanthropy of choice
Print commitment: $36,000
TOTAL COMMITMENT: $76,000
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
- Annual Household Income of $200,000 or More
- Income-Producing Assets of $750,000 or More
• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews.
- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers, 7,500 Facebook likes, and 8,400 Instagram followers.
- We also have a strong email marketing platform, with 5,500 opt-in email addresses.
- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For more information on this exciting opportunity contact
Meredith Merrill - Publisher, Capitol File