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Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Washington Fine Properties Real Estate has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around Washington Fine Properties Real Estate properties among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads.

The program also includes traditional print advertising, promoting Washington Fine Properties Real Estate to our affluent, sophisticated, and culturally astute readers.

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Digital Program

Modern Luxury will work in consultation with Washington Fine Properties Real Estate to create and promote engaging online content. The program will run for 12 months and will consist of the following:

Custom Landing Page Promoting 'Home of the Month' Series

Capitol File will produce a custom landing page related to Washington Fine Properties Real Estate and Washington, D.C properties, entitled "Home of the Month'. This custom page can feature property information, video content, neighborhood/lifestlye guide, and custom signup links promoting the property or development.

Sponsored Content

Capitol File will produce custom content relating to Washington Fine Properties Real Estate properties and Washington D.C. real estate. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- The Best Neighborhoods For Young D.C. Professionals  
- Where to Buy Your Next Home in D.C.  
- First-Time Buying Tips for Millennial Home Owners in D.C.

Each content piece will include a custom call to action to drive readers to the Washington Fine Properties Real Estate website.

ROS Advertising

Modern Luxury will provide ROS advertising to Washington Fine Properties Real Estate, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).

Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the Washington Fine Properties Real Estate website to drive traffic.

Dedicated Email Blasts

Washington Fine Properties Real Estate will receive dedicated eBlasts sent to Capitol File's magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates. 

Monthly e-Newsletter Promotion

Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. Washington Fine Properties Real Estate will receive a promotional edit pieces. Promo edit can promote select sponsored content pieces or general brand awareness for Washington Fine Properties Real Estate.

Social Media Promotion

Capitol File will promote Washington Fine Properties Real Estate sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.

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BELOW, FROM LEFT: SPONSORED CONTENT, HOMEPAGE ROS ADVERTISING , SOCIAL MEDIA PLACEMENT, DEDICATED EBLAST, ENEWSLETTER

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Spreads in Capitol File

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Capitol File ensure the Washington Fine Properties Real Estate brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Jan/Feb - Full page
March - Full page 
May/June - Full page
July/August - Full page 
September - Full page
October - Full page
November - Full page
December - Full page

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PACKAGE & DELIVERABLES

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PRINT 
Jan/Feb - Full page - $4,000 
March - Full page - $4,000 
May/June - Full page - $4,000
July/August - Full page - $4,000
September - Full page - $4,000 
October - Full page - $4,000
November - Full page - $4,000 
December - Full page - $4,000 

Print commitment: $32,000

DIGITAL 
- 1 custom landing page (updated at frequencies to be discussed with client) running for duration of the program
- 6 sponsored posts receiving prime placement in the homepage rotator
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 4 dedicated eBlasts
- 6 eNewsletter placements
- 6 social posts

All digital assets to be activated at any point during 12 month timeframe at Washington Fine Properties Real Estate's discretion 

Digital commitment: $25,000 


TOTAL COMMITMENT: $57,000 

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

- Annual Household Income of $200,000 or More

- Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews

- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers,  7,500 Facebook likes, and 8,400 Instagram followers.

- We also have a strong email marketing platform, with 5,500 opt-in email addresses.

Architecture

- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE MODERN LUXURY VISITOR

 

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For more information on this exciting opportunity contact  

Meredith Merrill - Publisher, Capitol File  
mmerrill@modernluxury.com   
202.422.7139