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OVERVIEW

Washington Wizards have the opportunity to own an online advertising & sponsored content program on capitolfile-magazine.com. From now through March, content on a custom-built landing page will showcase the Washington Wizards & Verizon Center, with a focus on players, video content, and promoting the Verizon Center as a destination. The program will serve to generate buzz and awareness for the Washington Wizards' amongst our engaged online audience, while simultaneously driving traffic to the team's website and ultimately increasing ticket sales. 

 

Partnership strategy 

Online Content

Capitol File will work with the Washington Wizards to create an engaging online campaign, centered around a custom landing page  on capitolfile-magazine.com, running for duration of the program. This page will include video content, player profiles, photos, and content that pushes the Verizon Center as a destination (such as dining guides). All content on this page will be periodically promoted on capitolfile-magazine.com, with prime placement in the homepage rotator. The landing page will be image and video rich, and fully scalable for mobile and tablet. Capitol File can also offer editorial inclusion, with topics such as:

"Player Recommended: Where to Eat, Drink, & Play After a Washington Wizards Game"
"Player Recommended: Best Accessories to Wear with a Washington Wizards Jersey"
"Player Recommended: Sneakers to Help Dribble, Shoot, & Pass Your Way to a Win, Washington Wizards Style"

Final content program can be finalized upon consultation between Capitol File content editors and Washington Wizards.

Online program will also be supplemented with traditional ROS advertising for the duration of the program. 

Social Media Promotion

Capitol File will promote the Washington Wizards to our engaged followers via our social media channels. Content can be determined after consultation between Capitol File and the Washington Wizards, but could include behind-the-scenes images, player takeovers, photos from games, etc.

Email Marketing Promotion

Capitol File will promote the Washington Wizards via our dedicated e-blasts and monthly e-newsletters to our list of high-quality, opt-in subscribers. Content can be determined after consultation between Washington Wizards & Capitol File, but could be general tickets promotion, e-blasts highlighting online content, or a combination of both. 

Deliverables & Commitment

Package 1 
- Custom built dedicated landing page, full content to be determined after discussions between Capitol File and Washington Wizards.
- Bi-weekly promotion of content in homepage rotator for the duration of the program
- 10 social media posting slots (Facebook/Instagram/Twitter) to be activated at any point during the duration of the program
- 4 promotional edit placements in monthly e-newsletter
- 2 dedicated e-blasts, to be activated at any point during the duration of the program
- 2 month ROS advertising at 33% SOV
Total commitment: $10,000

Pakcage 2
- Custom built dedicated landing page, full content to be determined after discussions between Capitol File and Washington Wizards.
- Bi-weekly promotion of content in homepage rotator for the duration of the program
- 25 social media posting slots (Facebook/Instagram/Twitter) to be activated at any point during the duration of the program
- 4 promotional edit placements in monthly e-newsletter
- 6 dedicated e-blasts, to be activated at any point during the duration of the program
- 4 months ROS advertising at 33% SOV
Total commitment: $20,000

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OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE CAPITOL FILE VISITOR

 

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VIDEO - ABOUT CAPITOL FILE/GREENGALE PUBLISHING