The new scent by Bond No. 9 is reminiscent of the city’s past while acknowledging the beauty of the present.
Home of gastronomic greats like Lobster Newburg and classic cocktail The Manhattan—not to mention a bevy of beaux-arts buildings, NoMad is a neighborhood that is bursting with New York flavor. A neighborhood that offers the perfect blend of history, glamour and grit—it should come as no surprise that Bond No. 9 opted to pay homage to the hot ‘hood. “This fragrance celebrates NoMad’s lifestyle and culture, but what it really and truly embodies is the past and present,” offers Bond No. 9 founder Laurice Rahmé of their latest olfactory ode to NYC, MoMad. The buzzy brand was the first to create a scent collection that honors each of New York’s distinctive neighborhoods, and they are back with another sensual fragrance, this time dedicated to NoMad. Glamorous, iconic and full of culture, NoMad is one of New York’s oldest and most elite neighborhoods, and Bond No. 9’s NoMad is just as luxurious.
Packaged in a Moroccan-blue bottle with a Gilded-age gold grid and sparkling silver gems, the perfume is an ode to every era of NoMad—from the allure of the 1870’s to today’s contemporary architecture. For an even more indulgent feel, Bond No. 9 is releasing an extravagant, limited edition bottle of NoMad studded with Swarovski crystal gems in November, just in time for the holiday season. Available in either sustainable or traditional packaging, the sustainable bottle is 100% recyclable and uses 50% recycled cullet during the manufacturing process. “The package-free initiative reflects our long-term efforts to build a beautiful and responsible brand and a beautiful city,” says Rahmé.
Characterized by a strong, lavishing scent, the bouquet captures the free spirit of New York City. Modern fruity notes are added to the decadent, head-turning oud base for an unparalleled combination fit for both men and women. Warm scents of creamy pear and fresh black currant finished with sumptuous amber and sandalwood give this fragrance rich, enduring power. The long-lasting juice has serious staying power, like a true New Yorker. 9 Bond St., bondno9.com
Photography by: Photo courtesy of brand