Whitney Wolfe Herd, CEO of dating app Bumble, has launched new vericals Bizz and BFF. Will she have two other swipe-right hits on her hands?
With supersplashy launches in New York City and Los Angeles, it was hard not to know who Bumble founder and CEO Whitney Wolfe Herd was last October. At The Grill, aka the hottest new spot on the New York restaurant scene, Herd was joined by more than 100 guests—including Karlie Kloss, Kate Hudson, Priyanka Chopra and Fergie, who performed to close out the night—to toast to her latest launches. This was soon followed by Gwyneth Paltrow and Bumble Bizz’s creative directors, Erin and Sara Foster, hosting the L.A. launch for Herd. A collection of powerful women gathered at both events, which is fitting since Herd’s BFF app—an offshoot of Bumble launched in 2016—focuses on platonic connections between women. The new Bumble Bizz, on the other hand, seeks to challenge LinkedIn by bringing swiping into the career sphere.
Herd now helms one of the fastest growing social networks in the world. In less than three years, her strategic vision has led to Bumble’s growth of more than 26 million users worldwide and has singlehandedly disrupted the way people connect online and off. Her mission for Bumble was simple: Create a female-first platform grounded in positive behavior, which would strive to fix the broken system surrounding antiquated gender norms when it comes to connecting. Herd believed too much of the online ecosystem had become infected with abuse and bullying, and she was driven to create something different and healthy, and committed to fostering meaningful connections between individuals. Now, with BFF as a friend-finding feature and Bizz as a professional networking platform, the aim is for every component of a woman’s life to be swipeable and safe.