By Amy Rosner By Amy Rosner | July 27, 2021 | Style & Beauty
Coach introduces its global Fall 2021 campaign starring Coach Family Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin.
Photographed by Renell Medrano, the campaign spotlights the moments of unexpected joy that are only possible when friends and communities come together.
Captured in cities around the world, the campaign features outdoor get-togethers and block parties, which highlight the harmonious convergence of different cultures and communities.
Showcasing this broad range of diversity, the campaign features the Miami jump-rope team, The Hurricane Jumpers, Afro-Cuban jazz band Miguel Cruz and Sugarcane, and Tokyo-based band Gliiico.
“When you’re with friends, possibilities are endless,” said Lopez. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”
“The idea of being amongst friends means being around people you’re comfortable with,” said Jordan. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”
The story introduces Coach’s Fall 2021 collection, including the house’s new Tate and Soft Tabby bags, Hitch Backpack, and the reintroduction of its iconic Rogue bag.
Inspired by Coach Creative Director Stuart Vevers’ latest vision for the house, the collection also includes plush shearling coats and leather jackets made in collaboration with the heritage American outerwear brand, Schott.
To create the campaign, Coach collaborated with stylist Olivier Rizzo, as well as an extended cast that includes Jeremy Lin’s closest friends from college, Kheaton Scott and Nathan Liu.
The brand also partnered with students from Dream It Real, Coach’s initiative focused on helping break cycles of inequality by empowering the next generation to reach their full potential through higher education.
“The Fall collection is inspired by our present and our future––by what we’ve learned and where we are going,” said Vevers. “It’s a story about friendship and the way our loved ones inspire, support, and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic, and tactile, it celebrates the sense of possibility and joy found in connection.”
Photography by: Renell Medrano