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Leading Creative Visionaries Reimagine The Iconic Dior Seat

By Phebe Wahl By Phebe Wahl | October 14, 2021 | Home & Real Estate

For the first Dior boutique founded in 1947, Christian Dior personally selected seats for his fashion shows that were “sober, simple and, above all, classic and Parisian,” as he recounted in his memoirs. An elegant oval topped with the Fontanges bow became an iconic symbol of 30 Avenue Montaigne, as did the Louis XVI-style Medallion chairs clad in cannage and Toile de Jouy. Now, the house’s iconic seat is newly reimagined by the leading creative visionaries of today in a way that captures the same sophisticated spirit.

Dior Medallion chairs by Chinese architect Ma Yansong PHOTO COURTESY OF DIOR
Dior Medallion chairs by Chinese architect Ma Yansong

The latest iterations of the Dior Medallion chair spotlight the work of an array of acclaimed artists— and are sure to be in high demand.


Dior Medallion chairs by Joy de Rohan Chabot PHOTO COURTESY OF DIOR
Dior Medallion chairs by Joy de Rohan Chabot


India Mahdavi. PHOTO COURTESY OF DIOR
Dior Medallion chair by India Mahdavi

Unveiled at Milan’s Salone del Mobile exhibition, the icon is reimagined for the house by a selection of 17 artists including Sam Baron, Nacho Carbonell, Pierre Charpin, Dimorestudio, Martino Gamper, Constance Guisset, India Mahdavi, Nendo, Joy de Rohan Chabot, Linde Freya Tangelder, Atang Tshikare, Seungjin Yang, Ma Yansong, Jinyeong Yeon, Tokujin Yoshioka and Pierre Yovanovitch.


Pierre Charpin PHOTO COURTESY OF DIOR
Dior Medallion chair by Pierre Charpin

From Yansong’s futurism-inspired iteration to Yoshioka’s glass piece, these museumworthy works are sure to be the hottest seats in the house.
Nacho Carbonell PHOTO COURTESY OF DIOR
Dior Medallion chair by Nacho Carbonell



Tags: design dior

Photography by: PHOTOS COURTESY OF DIOR