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Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Long & Foster Real Estate/Christie's International Real Estate has the opportunity to own a custom online campaign on the Capitol File website featuring strategic and targeted digital assets. The program will serve to generate awareness around Long & Foster Real Estate/Christie's International Real Estate properties among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads.

The program also includes traditional print advertising, promoting Long & Foster Real Estate/Christie's International Real Estate to our affluent, sophisticated, and culturally astute readers.

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Digital Program

Modern Luxury will work in consultation with Long & Foster Real Estate/Christie's International Real Estate to create and promote engaging online content. The program will run for 12 months and will consist of the following:

Custom Landing Page Promoting 'Agent of the Month' Series

Capitol File will produce a custom landing page related to Long & Foster Real Estate/Christie's International Real Estate and Washington, D.C properties, entitled "Agent of the Month'. This custom page can feature agent and property information, video content, neighborhood/lifestlye guide, and custom signup links promoting various properties or developments.

Sponsored Content

Capitol File will produce custom content relating to Long & Foster Real Estate/Christie's International Real Estate properties and Washington D.C. real estate. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):  

- The Best Neighborhoods For Young D.C. Professionals  
- Where to Buy Your Next Home in D.C.  
- First-Time Buying Tips for Millennial Home Owners in D.C.

Each content piece will include a custom call to action to drive readers to the Long & Foster Real Estate/Christie's International Real Estate website.

ROS Advertising

Modern Luxury will provide ROS advertising to Long & Foster Real Estate/Christie's International Real Estate, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).

Ad units will run across each channel of the Capitol File website and can incorporate rich media. All units will be hyperlinked to the Long & Foster Real Estate/Christie's International Real Estate website to drive traffic.

Dedicated Email Blasts

Long & Foster Real Estate/Christie's International Real Estate will receive dedicated eBlasts sent to Capitol File's magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates. 

Monthly e-Newsletter Promotion

Each month, Capitol File deploys an editorial email newsletter with timely and relevant content for the market. Long & Foster Real Estate/Christie's International Real Estate will receive a promotional edit pieces. Promo edit can promote select sponsored content pieces or general brand awareness for Long & Foster Real Estate/Christie's International Real Estate.

Social Media Promotion

Capitol File will promote Long & Foster Real Estate/Christie's International Real Estate sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.

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BELOW, FROM LEFT: SPONSORED CONTENT, HOMEPAGE ROS ADVERTISING , SOCIAL MEDIA PLACEMENT, DEDICATED EBLAST, ENEWSLETTER

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Spreads in Capitol File

Modern Luxury's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve. 

Spreads in Capitol File ensure the Long & Foster Real Estate/Christie's International Real Estate brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Jan/Feb - Spread  
March - Spread   
May/June - Spread  
July/August - Spread   
September - Spread  
October - Spread  
November - Spread  
December - Spread

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PACKAGE & DELIVERABLES

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PRINT 
Jan/Feb - Spread - $8,000
March - Spread - $8,000
May/June - Spread - $8,000
July/August - Spread - $8,000
September - Spread - $8,000
October - Spread - $8,000
November - Spread - $8,000
December - Spread - $8,000

Print commitment: $64,000

DIGITAL 
- 1 custom landing page (updated at frequencies to be discussed with client) running for duration of the program
- 12 sponsored posts receiving prime placement in the homepage rotator
- 6 months ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 12 dedicated eBlasts
- 12 eNewsletter placements
- 12 social posts

All digital assets to be activated at any point during 12 month timeframe at 
Long & Foster Real Estate/Christie's International Real Estate's discretion 

Digital comitment: $50,000 


TOTAL COMMITMENT: $114,000 

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

- Annual Household Income of $200,000 or More

- Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 110,000 unique visitors a month, and generate over 130,000 pageviews

- We maintain a strong social presence in Washington, D.C. and around the US, with 11,500 Twitter followers,  7,500 Facebook likes, and 8,400 Instagram followers.

- We also have a strong email marketing platform, with 5,500 opt-in email addresses.

Architecture

- Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

 

 

THE MODERN LUXURY VISITOR

 

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For more information on this exciting opportunity contact  

Meredith Merrill - Publisher, Capitol File  
mmerrill@modernluxury.com   
202.422.7139