These fresh additions to the Georgetown shopping scene prove that you can teach an old neighborhood new tricks.
Spend a few hours in Georgetown’s hidden alleys, alfresco cafes and bustling sidewalks and you’re likely to pick up a French accent—nowhere else in the city will you find such a charming shopping scene. It’s taken a few years for retail in Washington’s oldest neighborhood to find its footing, but these days business is booming with over 150 shops and counting. Global fashion and home design brands along with retail stalwarts like Relish (now in its 12th year) have kept the neighborhood relevant, but a new pop-up scene is proving this historic enclave can be a valuable testing ground for up-and-coming brands. Here are a few to keep an eye on.
Just shy of 5,000-square-feet, this upscale offshoot of H&M is packed with mostly monochromatic basics with a postmodern twist. Think asymmetric sleeves and curiously placed ruffles. If you’re hoping to get stopped on the street by The Sartorialist, shop here. 1200 Wisconsin Ave. NW, cosstores.com
Slipping out of a luxe, custom-made suit and into a pair of ratty PJs just feels wrong. That's where Trunk and Drawer comes in. Silk pajama sets, designer briefs, and formal socks enhance the wardrobes of DC’s discerning men. 3109 M St. NW, trunkanddrawer.com
This shiny jewelry box in Cady’s Alley specializes in conflict-free gems that are sourced ethically and responsibly. The engagement rings are worth going gaga over, as is the vintage collection which includes rings set with aquamarine and yellow diamonds. 3332 Cady’s Alley NW, brilliantearth.com
Blink and you may have missed the opening of this pop-up optical shop, whose frames have graced the mugs of Beyoncé, Gigi Hadid and Kourtney Kardashian. Crafted outside of Milan, the modern-meets-retro glasses are designed to flatter all face shapes and sizes. 3306 M St. NW, illesteva.com
This new antique shop nails the country-chic aesthetic, thanks to pristinely preserved vintage furniture (mahogany dressers, marble-top tables) and original oil paintings of bucolic scenery. A mix of modern-day accents rounds out the collection of curiosities. 1647 Wisconsin Ave. NW, pillarandpost.com
There’s no place for harmful chemicals in this all-natural beauty shop, where the focus is on plant-based—yet effective—brands for your skin, hair and home. Run by a local beauty junkie, Take Care’s bright and minimalistic interior reflects its ethos of purity. 1338 Wisconsin Ave. NW, takecareshopdc.com
This all-gold (Au!) boutique specializes in jewelry that’s demure, yet demands attention. Founded by two Princeton grads, AUrate donates a book to a child in need with every purchase of one of their sharply designed pieces. 3263 M St. NW, auratenewyork.com
Cyclers of all levels can appreciate the variety of performance wear at this London-based shop with locations around the world. In addition to comfortable, high-tech clothing, you’ll find quality riding gear, including leather goods and accessories. 3025 M St. NW, rapha.cc