By:Amy Rosner By:Amy Rosner | September 30, 2021 | Style & Beauty
On Wednesdays, we wear pink.
Since 2017, the Parisian-born brand, Sézane, has supported leading Breast Cancer research charities around the world during the month of October.
More than a fashion label, Sézane is committed to making positive changes for a brighter tomorrow. That’s why Sézane created the philanthropic program DEMAIN (meaning tomorrow in French) and supports sustainable production that respects our planet and its people.
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This year, the brand is extending that support to a year-round program, called Pink Wednesdays as an extension of their DEMAIN initiative.
As of September 1st, and on the first Wednesday of every month moving forward, a new pink creation will be revealed on Sézane.com.
Founder Morgane Sézalory explains that her inspiration for the campaign was born from her desire to make a difference through her creation.
Women around the world are diagnosed with Breast Cancer every day and Sézalory hopes this monthly commitment will help to reinforce the importance of early detection and support Cancer research.
All proceeds will be donated to Breast Cancer organizations globally as well as 10% of the sales from Sézane’s eco-friendly denim line.
For the U.S., the brand will partner with the Women’s Cancer Research Fund, a dedicated program within the organization Breast Cancer Research Fund.
WCRF supports innovative research, cancer treatment, early diagnosis, and prevention of women’s cancers.
“As more and more people are discovering Sézane, we want to use our voice and pieces to make meaningful changes….Together, let’s prevent, protect and support everyone who is affected by breast cancer,” Morgane Sézalory.
This month’s products are the Will Jacket and Conrad T-Shirt, shown below, which will be available for purchase on Wednesday, October 6th.
In case you missed it, Sézane’s pink piece from September is still online and all proceeds will be donated to the charities until the end of the year.
Sézane’s brother brand, Octobre will also launch a product in support of the initiative, the Chuck Jumper — 100% of proceeds will be donated as well as 10% of denim sales to support breast cancer research.
It’s no longer Breast Cancer Awareness Month—it’s Breast Cancer Awareness year!
Photography by: Courtesy Sézane