The Winter Olympics are upon us, and it can only mean two things: two weeks of pure sporty action, filled with the pinnacle of competition and pure patriotic spirit; and fashion, baby!
Yes, this year's Winter Olympics are incredibly fashionable as major names in luxury and athliesure hustle to outfit the best of the best. To help you recognize some of the brands (as if a snowboard that screams Prada isn't enough), we’ve put together a list of our favorite winter wear and the teams that are bringing home the fashion gold—you can even buy some of the looks for yourself.
See also: Lando Norris And Daniel Ricciardo Team Up With McLaren And Castore For A Limited Edition Collection
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This one’s an expected inclusion for all the right reasons; Ralph Lauren’s been the outfitter for Team USA since 2008 and regularly provides funky red, white and blue fusions that do numbers, both for the athletes and the dedicated superfan. This year is no exception, offering large jackets with plenty of zippers and pockets to keep one’s gloves and other treats, as well as fancy “village wear” sweaters, crewnecks and long-sleeved shirts that really pop. Even if you don’t work out in the cold, this is the perfect line to pick up that winter aesthetic you’ve always wanted.
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If you tuned in to women's snowboarding, you could not have missed Team USA's Julia Marino decked out in red and white Prada gear. Every time she caught air and nailed a trick, she flashed the bold bottom of her board, reminding audiences around the world who won most stylish on the slopes. She took home silver on the podium, the first medal for Team USA this year, decked out in Prada goggles, gloves and suit. Turns out she's been a spokeswoman for the Italian fashion house since March 2021, appearing in a fall and winter 2021 campaign alongside British-American freestyle skier and activist Gus Kenworthy.
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Speaking of luxury boards, Team USA snowboarding icon Shaun White debuted his own Louis Vuitton crossover at the Beijing Olympics. White, who competes in his fifth and final Olympic run, shared the story of how recently-deceased icon Virgil Abloh encouraged him to launch his own brand Whitespace, then helped him design the snowboard and matching case as an LV collaboration. No doubt the inspiring story will help push White to do his best on the course.
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Vera Wang, one of the most famous fashion designers in the world, helped style Olympic Gold Medalist and Team USA top figure skater Nathan Chen for his winning outing. Some of the styles include a black tuxedo with an open jacket with a nice white shirt underneath, and a starry orange shirt that breathes well and wows audiences aplenty. It’s not the first time Wang has designed for figure skating, however, as her work has been featured on some of the most famous skaters in the world, including Nancy Kerrigan and Michelle Kwan. For her contributions to the sport, Wang has been inducted into the U.S. Figure Skating Hall of Fame, and will likely continue to outfit skating stars for years to come.
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Skiing is perhaps one of the most well-known sports in the Winter Olympics, as plenty of amateurs and fanatics alike hit the slopes each winter for pure amusement. As a result, you might want to pick up the official gear of the US Ski Team before heading to the mountain. There’s plenty of toasty outfits in the Spyder shop, but there’s a couple of standouts: there’s camo fleeces that offer warmth and style, as well as the brand’s custom “Shirtjacks,” a cross between–you guessed it–shirts and jackets, complete with the team USA logo on the sleeve. For those who want something that stands, try the “Haze” windbreaker with the matching mittens.
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Of course, you might be a better snowboarder than skier. As a result, you should check out Volcom, who made the official snowboarding jacket for Team USA this year. Seemingly ripped straight from the pages of Thrasher magazine, black and white collages make up the chest, bringing a skater aesthetic to the snowy halfpipes. Patriotic patches line the sleeves, available for purchase separately, furthering the customized feel of one of the cooler winter sports. Matching snowpants can also be purchased, but for those on the quieter side, there’s cool crewnecks, longer “down” jackets, and even cozy hoodies. Show off your patriotic pride with a little more punch.
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Vancouver-based athleisure company Lululemon has been tapped to design for Team Canada for the next four games, and the first batch of styles is a win. While the styles are only available in Canada, the line offers Canadian mittens—an Olympic tradition—complete with grips and “CAN” on the backs of the hands; as well as the cropped hoodies in both traditional red and white. There’s also a faded long sleeve t-shirt that holds a fizzy maple leaf and designs on the sleeves, and a team beanie that serves a minimalist yet beautiful declaration of country pride. While it’s no “Canadian Tuxedo,” Lululemon will provide something “nice” for years to come.
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Ben Sherman is kind of like the Ralph Lauren of the U.K., and its collection for the winter sports includes an official team parka complete with team logos and a fleece hood to stay warm. The brand outfitted Team U.K. with opening and closing ceremony beanies that had “Great Britain” plastered across each. The company also brings the sweaters in country-lined plaid and wool union jack, and men’s Chelsea boots that’ll turn heads in any ski lodge across the globe.
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The retail giant is known well for its athletic wear, so it's no surprise Adidas once again designed the outfits worn by both German and British athletes. The British teams are certainly playing into the temperature difference, featuring the Union Jack's navy and light blue on their jackets with a splash of red. Athletic tights also feature in a perfect navy. The German designs feature largely the same idea, with a contrast of yellow and black on the jackets. Lava lamp stripes decorate the backs of the hoodies, and warm red shirts offer an extra option for those looking for something to wear to the gym.
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It’s no surprise that Nike features plenty of athletic wear for these sports, but for the Winter Olympics in particular, we’d like to take a look at one of the most popular sports: hockey. Nike designed plenty of jerseys for the Olympic tournament. USA and Canada feature a modern splash on old classics; the Maple Leaf and “USA” letters get metallic looks to bring them into the new era. Also of note are Japan's black and red stripes, while Germany, Finland and Korea feature nice fonts of their country’s name splashed all over the front. For the hockey fan in all of us, there’s no better stop than Nike.
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Photography by: Tim Clayton - Corbis / Getty
